Setting attainable and measurable goals increases the likelihood of social media success. Without objectives, it’s hard to track how your social media is performing. On the flip side, well-defined goals can help you streamline the workflow, guide your budget, and hold your team accountable.
If you’re struggling with developing an actionable plan and setting your business up for growth, check our simple guide and set your strategy on track.
Top 7 Smart Social Media Goals
Setting SMART (specific, measurable, achievable, relevant, and time-bound) goals will give you a sense of direction, keeping your efforts focused. First, think about what you want to accomplish via social media. Then, start by establishing more general objectives, and narrow them down until they can provide the answer to the “what” and the “where.”
To track your goals, you need to be able to measure them. Determine which metrics you’re going to use to measure your social media performance. Next, keep your goals realistic, achievable, and aligned with the broader business objectives. Finally, establish a timeline within which you’ll achieve them.
If you’re not sure where to start, check these social media goals to set your strategy on track.
Grow Your Audience
Any company’s success hinges on its ability to expand its audience. Identifying top-performing content, maintaining a consistent publishing strategy, and launching campaigns to acquire new followers are part of a successful audience-growing strategy. Signing up for Instagram growth services, for example, would be a good idea to fast-track your success. However, you should exercise caution when making your selection. Trusy, for instance, delivers fake followers and engagement, so be sure to look for an agency that focuses on organic growth.
Build Brand Awareness
Social media is one of the top channels for building brand awareness because the average user spends nearly 30% of their Internet time on social media. If someone follows your business on social media, they’ll be frequently exposed to your brand and get familiar with what you offer. Brand mentions, post reach, impressions, and shares are some of the top metrics to track if your goal is to enhance brand awareness.
Increase Conversions
Social media platforms are a great place to encourage people to convert. There are several types of conversions, such as buying products, completing form submissions, signing up for an event, or investing in services. You can deliver a tailored message to show them why they should choose your brand. Some of the key metrics to track conversions on social media include CTR, conversion rate, and bounce rate.
Improve Engagement
Many businesses focus on building engagement to nurture leads towards conversion. If improving engagement is one of your business goals, you should interact with your followers in a meaningful way and provide them with helpful information about your brand. At the same time, you can understand whether your message resonates with them and define your brand voice. When trying to build engagement, focus on monitoring the comments, likes, and shares, measure the engagement rate, track hashtags, and monitor CTR.
Deliver Great Customer Service
If you want to make customers happy, delivering excellent customer service should be one of your social media goals. This goal focuses on providing a positive experience for your audience. It involves answering the customers’ questions and resolving any problems. When setting this goal, you should monitor customer satisfaction scores, the number of customer service requests completed, and average response time.
Generate Leads and Sales
Social media is an excellent place for acquiring qualified leads. You can help people get to know your brand and nurture them towards becoming a lead. Lead generation initiatives let you obtain information that aids you in following up with a social media user. Names, email addresses, jobs, and employers fall under this category. Key metrics to track with lead generation include form submissions, content downloads, and clicks on lead generation posts.
Boost Website Traffic
Your website is one of the key aspects of your business. Whether you’re trying to rack up sales or move people down your marketing funnel, social media is an excellent point for directing traffic to your website. Some of the top metrics to watch are traffic on site, network referrals, and email signups.
Final Words
Setting SMART goals can help you visualize your campaign and determine what steps you need to achieve them. Hopefully, these seven goals will help you set your strategy on the right track. Don’t forget to monitor data over time to see if your performance is aligned with your objectives and whether your action plan is working.
