Well, you’ve decided to enter into mobile marketing. Pretty exciting, huh? Well, except for the fact that there is so much information that you have no clue where to even begin! Don’t worry though, here are a few mobile marketing tips for you. Listed below are some tips that will help you to get started and organized, so that you can become a successful marketer.
Mobile marketers should be mindful of the importance of aiding existing customers in sharing their subscriber status with their friends and acquaintances. Be sure to encourage customers to pass text offers onto others, and you will immediately have the power to expand your reach beyond the customer base you already had.
Know your hours. You do not want to be messaging customers while they are sleeping or having dinner. Try to avoid bothering them on holidays or Sundays, unless it is important. Your customer does not always want to be dealing with your texts, so make sure you are only texting at good times. be sure to encourage customers to pass text offers onto others and track work from home employees, then you will immediately have the power to expand your reach.
Weigh your competition. Have a family member or friend sign up to a mobile subscription of a competitor. Doing this will give you employee tracking an inside look as to how their program operates, and let you know what you can do that will outperform them. Doing this before you actually start your campaign will give you a strong edge.
As an internet marketer in general, you need to understand one point about the business: Mobile marketing isn’t just an option, it’s actually a necessity. Mobile aps have experienced over 200% growth in recent years, making this industry one of the fastest-growing on the planet in the past few decades. You need to consider going mobile if you haven’t gone already.
The mobile market is not slowing down at all, but that doesn’t mean you need to get in for the sake of getting in. Sure, you should at least have some type of mobile marketing, but getting into the market because you feel you must leads to sloppy campaigning. Make sure it’s something you want to do.
There are a lot of tools available to you as a mobile marketer, so make sure that you’re always willing to utilize them. Today’s modern mobile devices not only have the ability to call and text, but they play and record videos too. This means there are quite a few ways you can interact with your customers.
Be sure that the code you use is short and dedicated. This can be expensive, but it protects your brand. You may also derive a bit of legal coverage from its use.
Sending a reminder message about an upcoming sale or release of a new product is an excellent way to get your customers excited about what is going on. Try to send the reminder a couple of hours ahead of time. Doing this many days in advance creates a higher chance that the customer will forget.
Be sure to lay claim to your business in each social network’s location pages. In mobile marketing, it’s all about location, location, location. Smart mobile devices, all have location awareness built into their systems, so users can tell what is around them. Make sure they can find you by claiming your page on sites, like Foursquare, Facebook Places, Gowalla and Google Places.
Now, don’t you feel better after reading all those tips? That was a lot of information to read through, but at least now, you know what to do and where to begin with your mobile marketing plan. Besides, you can always refer back to the above list of tips if you ever forget any of them.