Organization is made possible by packaging. I believe that the things we put things into matter, whether it be a packet for your M&Ms, a hamper for your dirty laundry, or a bottle that holds your delicious beer!
How does product packaging work? Designing the exterior of a product is called product packaging. Whether it’s wrapping, a box, a can, a bottle, or any other form of container, it includes the material and form as well as graphics, colors, and fonts. It’s an important tool. What else can beer be consumed effectively other than that? But it’s more than that, too. The Packaging Design JB conveys a good message.
The experience is also sensual, involving our senses through sight, touch, and sound (and perhaps even scent and taste, too, depending on the product/packaging). Having these details will give us a better understanding of the enclosed product, how it should be used, who it should be used by, and most importantly, whether we should buy it or not. This guide looks at how to custom design your packaging so that it tells the story you want it to.
Favorite and Least Favorite Styles
Doing some research on style before you begin designing is a good idea. Find some packaging you like and start collecting. Photograph the packaging when you are in the store. You can post the images on Pinterest. It’s important to remember that style inspiration doesn’t always happen one-to-one. The font on a sandwich shop sign might appeal to you, or maybe you love the color of a particular shirt.
You should always remember, however, that you are not curating design ideas for yourself, but for your ideal client. It may make sense to you to package your baby motorcycle jackets in a shabby, vintage chic style, but it may not make sense to pack them in a badass biker moms style. Material considerations should also be taken into account when you start your style journey. At this point, there is no need to make any decisions, but you should start to notice the different choices you have.
Design Your Organizational Structure
Put those three questions back in your head, specifically who buys your product and how they find it. Your information architecture will be based on what you have learned. A witty tagline explaining how awesome you are, beautiful photos of your product in action, and an eye-catching graphic showing customers how to use it are some things you might include in your marketing materials.
A shopper will probably remember only one thing when they look at your packaging. Which one do you want them to remember? You should choose one of the most important things you want consumers to know about your product. Your design should be centered around that. Once your product is selected (or a link is clicked), you can add 2-3 things that will close the deal once they have picked up your product.
