When starting a supplement brand, you must get the attention of your customer base. The supplement industry is highly competitive and has grown tremendously over recent years, so you will need to find ways to differentiate yourself to get the attention of those people who are potential customers.
While different tactics will work differently for different companies, here are a few ways you can get consumers’ attention.
Branding
The first step to differentiating your supplement brand is through branding. Choose a name, logo, color scheme, and tagline, and sell private label supplements. Reselling other companies’ supplements may offer a solid business platform, but it will do nothing to establish your supplement brand. Work with a branding expert and a manufacturer to create your line of supplements sold under your brand. When you create a private label product, it is critical to make sure it meets your standards and expectations. When selling under a private label, every product you sell will reflect directly on your brand. You can work with a marketing company to strengthen your brand and ensure it is consistent across all materials and platforms.
Videos
Whether it is a corporate video, professional commercial video, or a social media video recorded on your smartphone, consumers respond better to video than any other marketing format. Videos are more engaging and can be staged to entice the thoughts or emotions you want the consumer to react with. You can create videos as part of your social media marketing, which can be highly effective. You can provide educational or instructional videos on your website.
You can also provide video testimonials on your website or through social media. Also, when things go viral, you may have an onslaught of new customers that then dies off. The impact of going viral can be good or bad, but you can’t plan on going viral as a form of marketing. It is essential to monitor what is said about your brand online and respond when necessary as part of your brand’s reputation management.
Samples
Offering samples of your supplements to prospective customers will allow them to try them and possibly compel them to buy some. While supplements are not the kind of product that provides immediate results, offering free samples is sometimes enough to get someone to buy. You can offer vitamins, capsules, tablets, powder, soft gels, or gummies. There is no clear answer about what products garner better results when provided as samples. Keep in mind that some people will take samples with no intention of buying, which is a cost you will have to accept. However, like all money spent on marketing, you have to look at the big picture.
Testimonials
Customer testimonials are far more convincing than sales copy when it comes to marketing. People want to hear from others who have tried your supplements over an extended time and offer honest feedback. Asking customers to post their videos or written reactions using specific hashtags on their social media platforms can also be an effective form of marketing for you. Many people are more likely to try a new product if recommended by someone they know.
Getting your products in front of consumers can seem exhausting, but it will get easy once you get the ball rolling in the right direction. You will grow to the point that you are managing your brand, as opposed to building your brand. You’ll be able to focus on expansion, as opposed to survival. When you first start out, your goal will be to get your company in the black, which can be stressful. However, once you reach a point of brand visibility, you’ll see the results of your hard work.